Aso For Mobile Games

Use all the characters available in the title use long tail keywords to rank better in your category prioritize keywords of your niche before aiming to rank for keywords that have higher traffic.

Aso for mobile games. Why aso is important for your mobile games. Understanding the app s title and keywords while many apps worry about competition within the app category mobile games are slightly different. 9 aso tactics for mobile games. Thanks to that traffic boost to an app s listing the chances of getting more organic downloads increases.

Within the app stores there are separate categories such as action adventure arcade and more. App store optimization serves to increase traffic to an app listing and improve the game s conversion rate to generate organic app downloads. Store listing optimization of all aso elements including keywords audit design of creatives and app icon optimization. However it is important to differentiate organic from non organic growth.

Aso benchmarks trends 2020. The vast majority of users discover new games by browsing the app stores. Quoting some of them. We offer full aso package.

For this reason game developers and marketers should be very aware of the fact that app store optimization is mandatory. Mobile growth is quite a wide concept and in that sense it can be measured in many ways. Therefore mobile games are the perfect field to test strategies that go further than those that have become standard on all aso guides. Challenges of aso for mobile games in 2020 in short mobile gaming in 2020 main aso challenges one of the things that is constantly changing in aso and including in mobile gaming is that it is getting harder and harder for a mobile app or game to get featured in the browse explore sections of the app stores.

To stand a chance against the biggest names in gaming mobile game developers need to incorporate an aso strategy to create visibility and drive discoverability in the app stores. App store optimization or aso is a process of optimizing a mobile game in the app stores google play apple app store to increase its visibility in the respective store s search. The higher your app ranks for relevant searches the more traction it gets. If you look at the image below it is clear that app store search is the most preferred method of finding new apps.

Mobile games is based on the aggregated behavior data of 70 million app store users tracked during a b experiments on splitmetrics. According to forrester 63 of apps are discovered through app store searches. We are a team of game developers with many successful games that got more than 30 million of downloads. Some may consider that growth in aso can be measured by looking at the number of installs the download speed.

For the first part of the report we ve analyzed over 13 000 a b experiments 25 categories to provide you with fresh aso benchmarks for the app store google play. Conversion rate engagement rate. Thanks to aso your game will rank higher in search results and appear in the top charts therefore more users would.