Hyper Casual Game Market

Casual games have 43m sessions a year in line with the industry average.

Hyper casual game market. Hyper casuals as mobile games were pioneered by ketchapp then kept growing by studios such as voodoo gram or bitmango. What makes hyper casual games different from other genres is their ability to go viral. And nowadays there s a variety of companies on the market designing games from scratch. So the hyper casual market can be very volatile.

Another thing to keep in mind is that the hyper casual market is very crowded. Hyper casual titles typically feature very simple game mechanics making them. Posted on february 03 2020. While there are many hyper casual game companies in today s market few are as successful as voodoo.

For gamers hyper casual games are a mere distraction. When it comes to an acceptable number of ads displaying under 2 5 ads in a minute will cause about half of the users to churn. In turn the average income for each use averages just 0 13. A typical casual user will spend just two and a half minutes a day on a game according to a joint report on the market by adjust and unity compared to 20 minutes spent by other gamers.

That is why your marketing strategy needs to be well. In order to successfully market a hyper casual game you need to have a deep understanding of how this market works. It is not easy to get noticed. Arcade games have annual player sessions 5x longer than the industry as a whole.

Arcade hyper casual top performers get the most traffic 94 000 dau daily average users top performing casual games traffic is more modest 26 000 dau. Hyper casual games are mass market they appeal to a wide audience because of their simplicity. To market a hyper casual game it is important to know the target audience and make a thorough competitor analysis as the modern market is loaded with this genre of mobile games. However there is no such category in the app stores yet so it is important to include the keyword hyper casual games in the app store description for better aso and discoverability.

Given the competitive nature of mobile publishing that means the number of hyper casual gaming studios has exploded at an incredible rate. Short game loops make it easy to play literally anywhere. The hyper casual game market is one of the hottest spaces in the mobile app world today. Here are just a few of the major players to watch in the coming months.

In app ads hyper casual games usually offer few in app purchases iaps which usually accounts for more than 70 of revenue for other genres. Hyper casual s position as one of the games industry s hottest new trends was confirmed this week by zynga s 168m acquisition of istanbul based rollic games. The mobile gaming industry has been changed dramatically by the hyper casual genre with these kinds of mobile games dominating the app download charts.