Hyper Casual Games Revenue

If you make the game addictive then you could make your gaming company worth over 1 billion dollars and as the name suggests hyper casual games are lightweight games with simple mechanics that offer instant gameplay. Some would even go so far as to define hyper casual games as a separate business model rather than a game genre. This is a viable model due to the enormous scale of downloads this genre of games sees.

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The Truth About Hypercasual Games Venturebeat

At this date hyper casual games generate a 4 billion dollars industry with plenty of opportunities for game developers.

Hyper casual games revenue. Arcade games have annual player sessions 5x longer than the industry as a whole. Hyper casual games 101. Casual gaming is one of the most notable marketing trends of the last 20 years. The rise of casual and hyper casual mobile gaming casual mobile gaming.

Most gaming apps we re familiar with make their revenues through in app purchases iaps. While in hyper casual games the vast majority of revenue comes from ads getting a look at device level data on ad revenue is just as important as getting it for iap focused games. However 95 of the monetization model of hyper casual games monetization model comes from ad revenue. Hyper casual games usually offer few in app purchases iaps which usually accounts for more than 70 of revenue for other genres.

The prompt evolution of the hyper casual genre and the size of its releases combined with its model business so data driven and iterative has created a humongous scenario. For the most part hc games are differentiated from casual games by their oversimplified ui nearly non existent tutorials and quick. While it may not seem like it hyper casual hc is a genre that s starting to stand in its own right and while it may be a bit confusing to find the line between hcs and casual games that s exactly what we ll attempt to do. Hyper casual games have played a huge role to uplift the growth in mobile gaming as these games have also been at the top of the app store charts.

Casual games have 43m sessions a year in line with the industry average. The more important a revenue stream ad monetization becomes the more important this information will be for both user acquisition and overall monetization activities. While hardcore gamers frequently game play often paying more to play premium. Voodoo is the best hyper casual game developer in the world right now and the company has been procuring new users and keeping them engaged.

Instead hyper casual games monetize through a mix of video playable and interstitial ads. In 2020 global mobile game revenue is expected to reach 76 7 billion with mobile gaming estimated to make up almost 60 of the gaming market worldwide by 2021. When it comes to monetizing a hyper casual game the majority of their earnings 95 comes from ads. That s because ads blend into the gaming experience.

How are hyper casual games monetized. Arcade hyper casual top performers get the most traffic 94 000 dau daily average users top performing casual games traffic is more modest 26 000 dau.