Mobile Game Ads

We estimate that the us market for in game advertising on all devices will exceed 3 billion this year with mobile comprising the majority.

Mobile game ads. Just imagine a situation you are playing a very addictive android game and you are about to complete a mission. That s according to a new study from game maker zynga. Amarnath chakraborty december 11 2020. Rewarded video is currently the leading ad format on mobile.

It has been noted that a number of false mobile game ads are very similar to one another in areas like outcomes certain choices made by the on screen hand and even certain assets such as the fail text. As facebook and google act more like black boxes of optimization ua teams running ads can experiment with a wide variety of creatives and let the platform optimize those that seem to work. The majority of mobile gamers say that in game ads are just as interesting as the ads they see on television. All of a sudden an ad pops up on your screen and it ruined your entire mission.

Ad spend in all games grew 16 in 2019 and will continue to grow by double digit rates next year driven by better ad technology more free to play mobile games and an influx of new advertisers attracted by the relatively brand safe environment. Like game ads from companies like voodoo some ads will contain crappy and or clichéd phrases at the top of the screen such as why is this game so hard. It s common to have to sit through an ad here or there while playing mobile games but this game throws a 30 second ad at you every 2 levels. Nearly a third said they purchased that product.

One odd development over the past few years within mobile games advertising has been the growth to prominence of fake game ads or ads that promote gameplay footage totally unrelated to the games they are meant to depict a youtube user named i3stars has chronicled the drastic contrast between some game ads and the actual in app experiences of those games in a video series called mobile. Not creepy at all. I timed it and it s actually more ad time than game time. Mobile game companies have started using ads that falsely portray the gameplay of their app sometimes in a significant way.

During super bowl 51 earlier this month you might ve perked up seeing. False advertising isn t new but these days mobile games seem to be stretching the truth as thin as it will legally go. Instead of having an ad forced onto them players choose to watch a video in exchange for a bonus. Rewarded ads are the reason that games like crossy road are able to simultaneously make players happy and generate millions in revenue.