Mobile Game Advertising

Games with great ad placements can generate 50 100 ecpms utilizing mobile game advertising.

Mobile game advertising. Mobile game advertising can be combined with other monetization models in addition to providing a free user experience in app advertising is a highly flexible model that goes hand in hand with. Ad spend in all games grew 16 in 2019 and will continue to grow by double digit rates next year driven by better ad technology more free to play mobile games and an influx of new advertisers attracted by the relatively brand safe environment. Just as certain channels on tv offer a targeted experience sports channels for instance some games do too giving brands an obvious way to communicate with players. Unity ads has extensive global reach among mobile games that sell ad placements giving marketers that buy ads through snap audience network access to a wider.

This would put the total size of worldwide mobile advertising spend for mobile games in 2018 at 46 34 45 103bn. It s a strategy that involves several tactics of positioning your mobile game the right way to boost its visibility and ranking on google play. If you implement the right aso tactics appropriately your game will benefit tremendously from it. One of the best methods of marketing and promoting your mobile game is app store optimization aso.

But mobile game advertising is a great monetization strategy developers can use in addition to in app purchases. More than half of all mobile games are made with unity s software per the company though it s not clear how many of those games also carry advertising using the unity ads platform. Below are five methods that brands have used to succeed with advertising in mobile games.